Carissa Miller, the Deputy Executive Director of the Council of Chief State School Officers, is worried about the documentary, Building the Machine (which we wrote about here). In a letter obtained before its release date, she notifies the Common Core Chief State School Officers that the video is coming. Her attached “messaging and response tips” as well as a list of Tweets will help them counter the movie’s supposed “misinformation.”
The producers of those “tips”? None other than the US Chamber of Commerce. And the Chamber is also in the midst of creating its own documentary. If these seem like unlikely projects for the Chamber of Commerce, the document below, courtesy of Anne Gassel, should make things a teensy bit clearer.
And, here’s the leaked letter, bolding added for emphasis.
From: Carissa Moffat Miller
Subject: Anti Common Core Movie, embargoed materials
Chiefs, Deputies, Federal Liaisons and Communication Directors:
Many of you are likely aware of an anti-common core movie slated to be released in a few days. The Home School Legal Defense Association, a Virginia-based organization opposed to the Common Core, has produced a film called “Building the Machine.” The film’s anticipated online release date (which has changed several times), is currently set for March 31, 2014. The film implies that the Common Core was created through politics, misinformation and corruption. Using stark graphics and ominous music, the film features interviews with Common Core opponents arguing against the standards’ development and implementation—interspersed with misleading snippets of interviews from Common Core supporters. You can watch a trailer for the film here.
The U.S. Chamber of Commerce and Fordham have put together the attached two documents that can be used to clarify the vast amount of misinformation that will be circulated as a result of the movie. Please note – these are EMBARGOED until Monday, March 31st. Please do not distribute.
In addition to these two documents, the U.S. Chamber is in the final stages of producing their own Common Core mini-documentary. This will provide the pro-Common Core side and will also be ready early next week. In collaboration with organizations from all over the country, the video will feature education reformers, teachers, chamber leaders, and business representatives, showing the unified support for Common Core across generations, political lines, and states.”
Please don’t hesitate to reach out to me if you have any specific questions or needs. Below we’ve include some tips for messaging and responding to the critical questions this film may generate in your state. We will send out the Chamber video when it is released.
Thanks to Christel Lane Swasey, Renee Braddy and Alisa Ellis for calling this to our attention. Read more details on their blog, here–>
Thanks also to Anne Gassel for the information about the US Chamber of Commerce. You can read more on her blog, here–->